Google Analytics v4 ingestion via BigQuery

Background You want to track who access your site, Google Analytics can do that. To see the data, you can use Google Analytics dashboard, the default settings is good enough for most use cases. But what if you have a lot of tracking data, and you want to streamline a way to analyze it? You could use Data Studio for this, so it’s cool for the moment. But what if you want to use Google Analytics data in conjunction with other data? Say, product SKUs? There are multiple ways to achieve that, but one approach that provides a lot of flexibility and allow for long-term maintenance is to write a custom pipeline yourself. ...

March 19, 2023 · 7 min · Karn Wong